Meta Fashion, which uses metaverse, a three-dimensional (3D) virtual space, to produce fashion that is difficult to implement in reality, will be released for the first time in Korea.
The Ministry of Trade, Industry and Energy held a meta-fashion production presentation at Dongdaemun Design Plaza (DDP) in Jung-gu, Seoul on the 30th of last month and announced that it will release 30 meta-fashion works in November. Metafashion means that in reality, fashion products that are difficult to produce due to restrictions on the material and color of the fabric are created using digital technology.
According to the Ministry of Trade, Industry and Energy, using meta-fashion, you can purchase digital clothing and actually wear clothes without going directly to stores with AR (a technology that adds virtual objects or environments to real objects or environments). It is also helpful for the environment because it does not make clothes indiscriminately using actual fabric. The Ministry of Trade, Industry and Energy said, “Meta Fashion is a representative ‘serviceization of manufacturing’ of textile fashion,” adding, “If you preoccupy the meta-fashion industry, you can enter advanced countries in fashion.”
The 30 meta-fashion works, which will be released in November, will be made in collaboration with three domestic designers. △A work that contains messages such as education, equality, and health under the theme of “Beautiful People and the World” △ A work that captures the dynamics of traditional folk paintings under the theme of “Meeting Folk Painting and Classic” △ A modern reinterpretation of past costumes will be released. Clover Virtual Fashion, which developed 3D virtual clothing production software, will be in charge of technical support, while KT Group will produce meta-fashion distribution platforms.
[One more] Meta-fashion industry is getting bigger
As the size of the metaverse increases, the meta-fashion industry is also expected to grow significantly. According to the Ministry of Commerce, Industry and Energy, the meta-fashion market is expected to reach 55 billion dollars by 2030.
Meta-fashion is in the spotlight because MZ generation (a word that encompasses millennials (M) and Z-generation born in the early 1980s and early 2000s) see meta-fashion as an eco-friendly fashion and an “extended reality (XR) experience. XR is a concept that encompasses virtual reality (VR) and AR, and refers to an environment in which virtual reality and reality are closely connected. It’s also an extended reality to post pictures of people wearing meta-fashion products on social networking sites
SOURCE : kids.donga.com/